The Today tab in Mike: weekly check-in card, Cycle 1 day 42 of 90, trend weight 183.6 lb falling 1.2 lb a week
Mike, a calm cartoon silverback gorilla wearing a fern-green headband

The fun way to actually get fit

Meet Mike.
Give him ninety days.

Mike is an AI fitness coach who lives in an iPhone app. He plans your training, sets your calories, and adjusts both every two weeks — from your own data, not guesswork.

“I do the thinking. You do the sets. Show up little and often and I’ll cheer every win you actually earn. That’s the deal.” — Mike

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Free to try · No meal plans to buy · No banned foods

“Little and often. That’s the whole trick.” “The scale weighs everything. Including lunch.” “Honest data beats pretty data.” “One miss is nothing. Two is a pattern.” “We don’t fix what’s working.” “I don’t do magic. I do Tuesdays.”

why Mike?

🧠

A real coach, not a template

He writes your lifting program, sets your calories, and re-checks both every two weeks against your own weigh-ins. Mike does the thinking. You do the sets.

🤝

Honest, even when it’s boring

No detoxes, no banned foods, no thirty-day miracles. Targets move because of math, never mood — and a bad week gets a next step, not a lecture.

🎉

Fun enough to stick with

Confetti on real wins, streaks worth keeping, a coach who texts back. The fun isn’t decoration — it’s the delivery system for the only plan that works: one you stay on.

ninety days, mapped.

Mike is a transformation coach — the kind that used to mean a trainer, a meal plan, and hating yourself a little. Now it takes a phone and a few minutes a day. Every cycle has a start, a rhythm, and a finish line you can see the whole way — and day 90 is a review, not a pass/fail exam.

1
Day one

The first meeting

Ten minutes with Mike: your numbers, your why, your plan — calories, protein, and a lifting program picked for your life. First weigh-in logged, cycle starts counting.

Every day

Little and often

Weigh in, log your food, train on training days. Mike does the thinking — you do the sets. A few minutes a day, confetti when it’s earned.

Every week

Check-ins, not check-ups

Five minutes with Mike on how the week actually went. Every other check-in doubles as a plan review — your target moves only when your own data says so. “We don’t fix what’s working.”

30
Day 30 & day 60

Milestones

Your day-one photo next to today’s. The mirror sees you too often to notice anything — two photos a month apart don’t have that problem.

90
Day 90

The review

What ninety days did — weight, strength, photos, side by side — and a fresh plan for the next block. Cycle 2 starts when you do.

have a look inside.

The Today tab: cycle day 42 of 90, trend weight, weekly check-in

Today

One screen a day: your cycle, your trend, this week’s moves.

The Fuel tab: calories left today, protein bar, logged meals

Fuel

Calories first, protein close behind. No red numbers.

The Train tab: this week's lifts and cardio, next workout ready to start

Train

Two simple days, weights pre-filled, about 45 minutes.

The Progress tab: cycle recap, PRs, streak, and weight trend

Progress

The dots are your mornings. The line is the story.

Trend weight
183.7 lb · on track

trend, not noise.

Your scale bounces three pounds for reasons that have nothing to do with fat — water, salt, last night’s dinner. Mike tracks a smoothed trend weight and treats any single morning as weather. Targets move because of math, never mood.

“The scale weighs everything. Including lunch.” — Mike

Mike lying down happily with hearts overhead

a plan you can actually live with.

If your last plan didn’t work, the plan was wrong-sized — not you. Mike’s workouts are under an hour, three days a week, nothing exotic. No food is banned and nothing is a “cheat.” And when life explodes, keeping your diet and skipping the gym is a move Mike will tell you to make.

“If a nightly ice cream keeps you sane and you can stop at one, that’s a good plan, not a cheat.” — Mike

Mike cheering with both arms up

wins get confetti.

Finish your sets and Mike dances. Streaks, milestones, badges — the cheering is loud, and every bit of it is earned. Miss a day? No guilt-trip notifications. One miss is nothing.

“Thirty straight days, champ. Fitness is 99% showing up, and you’ve got that locked down.” — Mike

he texts back.

Ask him anything, any hour — swap a lift, question a number, text him your lunch and it’s logged. He reads your trend before he replies, so the answer is about you, not dieters in general.

scale jumped 3 lbs overnight what the hell

MIKE

ha you’re fine, don’t even worry about it. told you this would happen

that’s water and glycogen, maybe salt from dinner. fat physically can’t move 3 lbs in a day

weigh in tomorrow like normal, you’re good

how am I doing?

MIKE

trend’s 196.3, down 0.8 on the week

dead center of the band, champ. don’t change a thing

I’ve tried everything. I always quit.

MIKE

champ, that says nothing about you. your plans were just wrong-sized — most of them assume no job, no kids, no birthday cakes

mine’s 3 days a week, weigh in, log your food. I do the thinking. You do the sets.

keep stacking weeks and you’ll be amazed where you can go

“You show up, weigh in, train. I keep the story honest and the changes small. And when it works, I’m the loudest gorilla in the room.”— Mike

also in the box

🏋

Simple lifting programs

Full-body, under an hour, nothing exotic. Three days a week is the target.

🍳

Fuel logging

Snap your plate or search it. Calories first, protein a gentle nudge. No food is off-limits, and none of it is “cheating.”

💬

Ask Mike anything

A real chat with your coach — swap an exercise, ask about creatine, get a straight answer.

🚶

Apple Health steps

A daily step goal that ramps from your real baseline, not from a poster.

give him ninety days

The first meeting with Mike takes about ten minutes. He handles the rest. He’s been looking forward to this.

Launching soon
Mike the gorilla dancing
Mike
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